Why did Apple fall down 24 places in an annual company reputation ranking?

Apple has fallen 24 places – from 5th to 29th – in the annual Reputation Quotient made by analytics company The Harris Poll.

The survey had 25,800 consumers in the US voice their opinion on which company they thought had the best reputation. For the second year in a row the winner is Amazon. The company seems to be getting more and more love each year, and the first place confirms it all. There’s something interesting though and it’s regarding Apple ranking. Last year the company was 5th, but has since fallen down 24 positions, getting the 29th place this year.
But …



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