Remember the ads for the original Apple iPhone? Some consider those spots to be among the best television commercials ever made for a smartphone because they explained and displayed the features available on the device. Since then, Apple’s marketing of the phone has matured along with the product; the iPhone no longer needs an introduction. So the company has instead deviated between tugging at our heartstrings and tickling our funny bones in order to promote its iconic smartphone, and the latest commercial for the Apple iPhone X uses comedy to show off Face ID.
The ad shows what …