Unlimited plans introduction brought both good and bad news to U.S. Cellular

US Cellular, which is the fifth largest carrier by subscriber numbers, after Verizon, AT&T, T-Mobile and Sprint, released very pleasant for investors quarterly results last week, and saw its stock jump significantly. It turns out, unlimited data plans are to “blame” for the carrier’s stellar performance. After introducing them back in February, U.S. Cellular saw a 51% data consumption increase on its network, but also a jump in subscriber rates.
Nearly a third of its Total plan users are on the unlimited option now, and the average subscriber goes through 3.1 GB …


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