The next time you buy a smartphone, are you buying the same brand as you have now?

The smartphone world is overpopulated, some might say, with a plethora of brands. And while, sure, the two main operating systems we have are iOS and Android, the latter’s customizability allows for manufacturers to do crazy modifications to the software and differentiate themselves. We’ve got interfaces that can drown you in features, such as Sammy’s TouchW… we mean Samsung Experience, and then we have those that are as “naked” as possible, only providing a couple of manufacturer-unique features, such as Motorola. Then, we have all the in-betweeners like Sony, LG, and many, many more.

So, …


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