Sony hopes 5G will turn its Xperia brand into a sustainable business by 2020

Sony has announced plans for its mobile unit to be a sustainable business by 2020. After a recent report hinted at Sony moving away from the smartphone business entirely, it appears this is not the case. During the unveiling of the brand’s mid-term update for 2018, the company’s new CEO detailed the future of the Xperia line, admitting that product improvements have not been fast enough in recent times.

Highlighting the company’s recent sales decline, the Japanese brand noted that these have often missed expectations, ultimately affecting the mobile unit’s revenue significantly. And, …


Sony Xperia XZ2 price slashed in limited time deal

The Sony Xperia XZ2 is the company’s best phone in 2018, and now it’s getting a nice price cut in a limited-time deal over at B&H.

The Xperia XZ2 price is cut to $736, down $64 from the original $800 price, and that is the full cost of the unlocked phone.
While that’s still a steep price to pay, consider that the Xperia XZ2 is Sony’s most refined design, with a beautiful glass and metal body, a new and improved camera system that supports 4K HDR videos, super slow motion and a few other neat tricks, and it runs on the latest and most powerful Qualcomm …

Android P beta released for Pixels, Nokia 7 plus, Essential Phone, Xperia XZ2, other phones

Google kicked its I/O conference with an announcement related to Android Things and Android Auto, but Android P got in the spotlight as well. Along with the official launch of the new Android OS for smartphones, Google confirmed that a beta build is now available for download.

However, unlike in the previous years when these beta builds were a Google Pixel/Nexus affair, for the most part, this time the search giant has decided to make Android P beta available to additional smartphones launched by other major companies.

Apparently, this is possible due to Project Treble, which means …

Grab a brand-new Sony Xperia XA2 Ultra at $90 off!

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Sony’s XA series is an interesting beast. They are midrange smartphones with nothing too impressive under the hood. But their design does stand out. Or at least it used to — the original XA was Sony’s first step towards minimizing their bezels, with a razor-sharp frame along the left and right sides of the phone. The XA2 and XA2 Ultra are still in that camp — 16:9 screens with super-thin side bezels, but rather bulky “chin” and “forehead”. Still, …

Sony's revolutionary Xperia Ear Duo earbuds coming to the US on May 25, pre-orders open

It’s been more than a year since Sony showcased its Xperia Ear Open Style Concept, but it will take another month until the revolutionary earbuds will make their debut on the market. The result of the beta test under Sony’s Future Lab project, the Xperia Ear Duo will officially be introduced in the United States on May 25.

Pre-orders for the Xperia Ear Duo buds are now open on Amazon and customers can buy a pair, black or gold, for $280. Although they are meant to compete with Apple’s AirPods, Sony’s earbuds are much more expensive.

Unlike most of the other earphones available on …

Sony's Xperia business unit will be downsized in an effort to increase profitability

Sony has confirmed that it will be downsizing its mobile division in pursuit of profits. Over the course of the last five years, Sony’s Xperia line of smartphones has seen a pretty steady decline in sales which has often been accompanied by losses. In a bid to put a stop to this, however, the Japanese giant has confirmed that it will be reducing the focus on its mobile business going forward.

A few years back, Sony Mobile announced plans to downsize the overall scale of the Xperia brand with a focus on profitable devices. This entailed scrapping most of the company’s lower-end offerings …

Sony launches God of War and The Sims themes for Xperia devices

It’s no surprise that Sony launches new Xperia Themes from time to time, but the latest releases are really top-notch. The PlayStation 4 exclusive God of War is one of the highest rated games on Metacritic and a major contender to the Game of the Year (GOTY) title.

So, the release of the new God of War Xperia theme makes perfect sense considering the hype built around Santa Monica Studios’ recently launched game.

Along with the God of War theme, Sony also released The Sims Mobile theme for those who love life simulation games. Both themes are available for …

5 of the best cases for the Sony Xperia XZ2 available right now

So, got yourself a splashy new Sony Xperia XZ2? Well, maybe not yet, but one of the first things you should do once you get your new device is invest in some high-quality protection that will prevent your device in pristine condition. And rightly so – the predominantly glass design of the phone is normally quite prone to crackling should you accidentally let the device slip off of your hands.

With that in mind, it’s time to show you all the best cases available for the Xperia XZ2 right now. Surely, more will pop up once the devices actually hit the shelves, but there are still …

Deal: Save $175 when you buy the Sony Xperia XZ Premium at Amazon

Sony’s last year flagship, the Xperia XZ Premium is once again available in the United States for much less than its launch price. If you’ve been eyeing one of the few smartphones that boast an impressive 4K display, the Xperia XZ Premium is now available on Amazon for just $525.

Considering Sony’s top-tier smartphone usually sells for $700 (at least that’s Amazon’s listed MSRP), customers will save $175 when they buy the Xperia XZ Premium. Even though the US retailer says only 9 units are left in stock, it also mentions that more are on the way.

It’s worth mentioning that only the …

Poll: so, what do you think about that Xperia XZ2 Premium's looks?

Sony has just revealed its brand-new Premium line smartphone today — the Sony Xperia XZ2 Premium. It sports a Snapdragon 845, 6 GB of RAM, and a 5.8-inch display, which surprisingly still has the “classic” 16:9 aspect ratio, instead of going for the trendy 18:9. Of course, the Premium line is defined by its super-fine resolution and the XZ2 Premium is no exception — it has a 4K (2160 x 3840 pixels) resolution.

Aside from the aspect ratio, the XZ2 Premium does adopt a lot of the design language and aspects of the newer Sony phones. It’s got that arched back with a fingerprint scanner placed …