Does anybody really read the long-winded terms of service agreements that mobile users often have to agree to in order to use certain features on apps or websites? Usually, this requires reading (or pretending to read) paragraphs that could put an insomniac to sleep, followed by tapping on a box to indicate acceptance of the terms. A British company called Purple wanted to prove that nobody reads these terms, so it devised an interesting experiment.
Purple happens to provide Wi-Fi hotspots for Legoland, Outback Steakhouse and Pizza Express. In order to see if anyone reads the TOS conditions, …