Fitbit's new Versa smartwatch copies the Apple Watch, but beats it in battery life

Fitbit is probably the company that suffered the most from Apple’s entry into the smartwatch market with the Apple Watch. The Apple Watch ate into Fitbit’s revenues and the company tried to counter it in fall of last year with a distinct smartwatch of its own, the rugged-looking Fitbit Ionic.
But now, Fitbit seems to have decided that the best way to beat Apple is to… copy it.
The newly unveiled Fitbit Versa looks a lot like the Apple smartwatch, except that it lacks the spinning digital crown. Instead of the rugged look and sharp corners …

The Fitbit Versa smartwatch leaks as the company aims at both genders this time

Fitbit’s first smartwatch, the Fitbit Ionic, was hardly a success. When paired to a handset, the Ionic gave users notifications related to texts and phone calls, and with a smattering of apps, a mobile payment system, GPS, and Fitbit OS, the company figured that the Ionic would appeal to consumers interested in a smartwatch. But the large size of the display apparently turned off potential female buyers, something that Fitbit is said to be addressing with its next smartwatch.

Thanks to a report published today, we can see that Fitbit’s second smartwatch attempt is being prepped. Called the …