Apple overhauls software strategy: switches focus back on quality, even if new features take more time

iOS 12, the new version of Apple’s phone and tablet software that is expected to arrive this fall, will offer a lot new features, but at the same time, Apple has cancelled plans for others as the company is looking to fix bugs and has a renewed focus on quality and reliability over novelty. The information comes from a report by Bloomberg that claims to have inside sources.

While Apple will continue to publicly release new iOS versions every year, inside, the software team will have a new two-year plan that will allow more time for testing and it will have more freedom to push …


Lifelong Apple iPhone user switches to the Samsung Galaxy Note 8 in clever commercial

In what might be Samsung’s most endearing commercial since the days of the barista and the Samsung Galaxy S II and Galaxy S III, a clever ad shows an lifelong iPhone user making the switch to the Galaxy Note 8. The ad starts in 2007 with a look at a long line wrapped around an Apple Store in 2007 for the launch of the original Apple iPhone. We see a young gentleman taking the phone out of the box. “Guess what I just got,” he says to someone on his new iPhone.

We then jump ahead to 2010, and our young man is now sporting an Apple iPhone 4. He tries to take a photo with the device …