Which social media “stories” do you use most often?

A while ago, Facebook started adding some pizzazz to its apps — Facebook, Messenger, and Instagram — in order to improve user retention and even attract more users. Such features include the virtual face masks / makeup and stories, with special effects, stickers and emoji on video also making an appearance. Any of these sound like they were lifted off of Snapchat? Naaaah…

Anyway, stories are popular, and fully autonomous within apps — if you post a story through your Facebook app, it won’t be visible in Messenger, nor Instagram, and certainly not in Snapchat. …


New sunglasses can record HD video, snap photos, and stream video live to social media sites

Back in September 2016, Snapchat parent Snap introduced a new product called Spectacles. Basically a cheap pair of sunglasses with an embedded video camera, the device was priced at $129.99 and recorded 10 seconds of video everytime the “record button” was tapped. A maximum of 30 seconds could be recorded and uploaded to social media. Originally sold out of a vending machine that moved from location to location, the company announced last October that in one year it had sold over 150,000 units, 50% more than expected. Once Snapchat started selling them online, sales began to tumble.

Now, …

Dark vs. Light: 'Star Wars' fans storm social media with dueling 'Last Jedi' opinions

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Spoiler alert! This post contains big spoilers for Star Wars: The Last Jedi. Seriously, get out of here now if you don’t want to know what happens.

The critical response to The Last Jedi has been overwhelmingly positive, with reviews lauding the film for — among other things — deviating from the Star Wars norm.

Audiences online, though, haven’t been quite so enamored of the movieAs Mashable reported earlier this week, the gap between Rotten Tomatoes scores from critics vs. those from moviegoers was, at one point, a whopping 37 percent.

More about Watercooler, Entertainment, Film, Culture, and Star Wars

T-Mobile: Astros fans love social media while Dodger fans like to stream video

The 2017 World Series has gone back and forth, a pitcher’s duel one game, a slugfest the next. And the Houston Astros, who just a few short years ago lost more than 100 games for three consecutive seasons, are one win away from their first title. But that isn’t the important thing. What is important is how the fans in each of the two cities used T-Mobile data on their phones while sitting in the stands during the games.

L.A. fans, perhaps due to the city’s close proximity to movie and television studios, used Netflix 250% more in Dodger Stadium during games 1 and 2, than Astros fans did …

Master the art of social media marketing without going back to school

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Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.

Maybe you’re thinking about going into the PR industry. Or maybe you just want to pick up some essential communications skills that’ll help you in any industry. Whatever it is, you probably don’t want to go back to school or pay thousands in tuition in order to do it. Because, seriously, who wants that?

That’s why this Digital Media and Public Relations Course Bundle is so clutch. You can learn PR skills online for just $29—it’s that simple.

Save 85 percent off the regular price of $199 and get training that’ll help you advance your career, start a new one, or gain skills that’ll help you in industries like advertising, music, fashion, and sports. So much of PR is about learning the ropes and mastering the inner-workings of a complex system that’s built on age-old best practices. This course reveals those industry secrets. Read more…

More about Digital Media, Public Relations, Online Course, Pr, and Online Learning

Apple to investigate social media claims of swollen batteries on the iPhone 8 Plus

With a pair of claims disseminated over social media pertaining to swollen batteries found on the Apple iPhone 8 Plus, the company is going to take the time to investigate the phones, the batteries and anything else it needs to examine to make sure that it has a legitimate theory about the circumstances surrounding the incidents. At least one of the social media posts included pictures showing that the battery swelling pushed the phone’s screen right out of its housing.

In one of the examples, the owner of the phone said that the swelling occurred while he was charging the handset using …

Apple Music gets updated with new social features, adds Google Assistant support on Android

A new update for Apple Music is rolling out across the iOS, Android, and desktop versions of the music streaming service. The main new feature in this update are “social profiles,” which allow users to share what they are listening to with friends.

As for Android users, the latest update for Apple Music brings a couple of nice surprises. The Android version of the app now sports a new home screen widget, while users running Android 7.1.1 Nougat and up will be pleased to hear that that support for shortcuts has been added, meaning that long-pressing the Apple Music …

Watch the first-ever U.S. youth poet laureate perform a stunning poem about social change

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This summer, 19-year-old Amanda Gorman sat down to outline her priorities. As the very first U.S. youth poet laureate, a position she earned for her literary talent as well as her record of community engagement and leadership, she asked herself, “What do I want to accomplish?”

Since Gorman took on the inaugural role, she’s embarked on a national tour across the U.S. She hopes to make poetry accessible to America’s young people, and has sought them out when she speaks and performs. She wanted to be the one sitting and listening, too. Young people around the country, she believes, deserve a say in what she does.  Read more…

More about Youth, Social Good, Poetry, Social Justice, and Mashreads

T-Mobile customers turned to messaging apps and social media during the eclipse

So what the heck do you do during a solar eclipse?  Well, if you’re a T-Mobile subscriber you pick up your phone and hit your messaging and social media apps. T-Mobile subscribers in the path of totality during the eclipse, used 4 times the usual amount of data they consume to visit Snapchat. The amount of data used on Twitter by T-Mobile subscribers under the same conditions was up 300%, while Facebook usage was up 260%. The rest of the top six includes Instagram (up 225%), YouTube (up 156%) and Netflix (up 125%).

Overall, T-Mobile data usage in the path …

Survey: social media use poses risks to young people's mental health, but can do good as well

You do not have to be an experienced psychologist or scholar to suspect that there is a direct relation between young people’s mental health and the fact that most of them spend a substantial part of their time in social media using their phones, tablets or computers. But is the use of a particular social media platform good or bad for the well-being of teens and young adults? Interesting answers to this question can be found in the report of a recent survey conducted by the Royal Society for Public Health (RSPH) in the UK in early 2017. It appears that social media can …