Snapchat starts showing six second ads that can't be skipped over

Snapchat users started seeing a new kind of ad on the platform on Monday morning. The ads are unskippable, forcing subscribers to watch all six seconds of them. They appear only in Shows, which are episodic programs produced by top media companies like Disney, Viacom and NBCUniversal. The initial ads were for the Samsung Galaxy S9, upcoming movies Deadpool 2 and Adrift, and non-carbonated beverage Snapple.

Snapchat has been showing ads since 2014, but allowed users to skip them if they weren’t interested in what was being promoted. Several anonymous Snapchat advertisers claim that the average …


Snapchat trying to put Humpty Dumpty together again

When messaging app Snapchat redesigned its UI last year, users got upset. Actually, saying they got upset would be putting it mildly. People quit using the app, many deleted it from their mobile devices, and 1.2 million people signed a petition on Change.org demanding that Snapchat bring back the old interface. Back in February, Snapchat said that it made the change and that subscribers (those who hadn’t sworn off the app) would have to put on their big boy and big girl pants and accept that things change.

The change that Snapchat made was to separate stories made by a user’s friends and …

Snap introduces Snappables AR games for Snapchat

Earlier today, we told you that some Snapchat users are testing a revised UI that once again has stories from a member’s friends and family in the same location as content from celebrities, brands, publishers and media. Now, we have some information about a new series of AR games available to Snapchat members. The games are called Snappables and allow members to compete with friends in a series of different games.

Depending on the game, users will employ touch, motion and facial expressions to control Snappables. The games are found in the same spot where Lenses are located on the …

Snapchat adds Group Video Chat and Mentions

Snapchat introduced a couple of new features today including a Group Video Chat option. This means that Snapchat users can now be seen and heard by as many as 16 friends and family members at one time. If you want to put together a group to share audio only, up to 32 friends and family members can be included in a group call. And there is great news for those who like general tomfoolery; Lenses are available to use during a group video chat.

To make a group video or audio chat, you can create a new Group Chat or open an existing one. You can then tap the video icon or the phone icon to …

Snapchat might join the data-sharing party by introducing the "Connected Apps" tab

The privacy controversy surrounding Facebook has made a ton of users opt out of the social media and for a good reason – who would want to have their data leaked and used without permission? You might also agree that this is maybe the worst time for a social media to introduce a data-sharing feature. Not if you’re Snapchat, though.

Apparently, the social media is preparing to launch a “Connected Apps” tab in its Settings page. It will allow you to manage the various apps connected to your Snapchat account. The feature has been spotted in Snapchat’s beta client and we don’t know …

Users are deleting Snapchat following its "slap Rihanna" ad (UPDATE)

Snapchat’s fall from grace has been swift and sudden. The company changed its UI on iOS, which led upset Snapchatter’s to circulate a petition demanding that the old UI be brought back. That might have cost the company a few iOS subscribers, but it is nothing compared to the current brouhaha that Snapchat finds itself embroiled in. The messaging app ran an ad on its app asking whether users “would rather slap Rihanna or punch Chris Brown.” Brown was convicted in 2009 after brutally attacking Rihanna in a car.

Many Snapchat subscribers took to social media to post their disgust with the ad, …

Users are deleting Snapchat following its "slap Rihanna" ad

Snapchat’s fall from grace has been swift and sudden. The company changed its UI on iOS, which led upset Snapchatter’s to circulate a petition demanding that the old UI be brought back. That might have cost the company a few iOS subscribers, but it is nothing compared to the current brouhaha that Snapchat finds itself embroiled in. The messaging app ran an ad on its app asking whether users “would rather slap Rihanna or punch Chris Brown.” Brown was convicted in 2009 after brutally attacking Rihanna in a car.

Many Snapchat subscribers took to social media to post their disgust with the ad, …

Snapchat will soon feature community created AR effects

Back in December, 2017, Snap released its second app called Lens Studio. It was essentially a toolkit for Windows and Mac that allowed users to create their own AR effects, which could be further used and shared on Snapchat. In an attempt to further popularize the user created AR effects, called Lens, Snapchat plans to feature them on its main screen.

Starting late March, Snapchat will show a selection of community created Lens on its homescreen. Clicking on any of the AR effects will show you a window, including the creator’s name and a “created with Lens Studio” tag. Snapchat’s …

Snapchat may soon allow you to tag people in snaps and stories

Snapchat may soon allow its users to tag their friends on snaps and stories. The feature has been rolled out only to a handful of users, as it’s still being tested.

You’ll be able to tag people inside your snaps and stories by typing @, then writing their name, but keep in mind that the autofill option is not available yet, which means you’ll have to remember your friend’s username and write it manually. The tag is not static though – tapping on it will open a menu where you’ll be able to send a friend request or message to the tagged user. Also, …

Rumored Apple acquisition of Snapchat parent Snap is not going to happen says market expert

The Wall Street rumor mill is always full of possible merger combinations. Most of the time, these rumors really are fake news broadcast by Wall Street pros looking to game the system for millions in trading profits obtained by goosing a stock for a quick pop. This month’s Vanity Fair, of all places, contains a rumor stating that Apple could be looking to purchase Snapchat parent Snap.

Purchasing Snap would give Apple access to messaging app Snapchat; despite the recent change to the Snapchat UI that caused many users to sign a petition demanding the old Snapchat back, Apple might see the …