Snapchat users started seeing a new kind of ad on the platform on Monday morning. The ads are unskippable, forcing subscribers to watch all six seconds of them. They appear only in Shows, which are episodic programs produced by top media companies like Disney, Viacom and NBCUniversal. The initial ads were for the Samsung Galaxy S9, upcoming movies Deadpool 2 and Adrift, and non-carbonated beverage Snapple.
Snapchat has been showing ads since 2014, but allowed users to skip them if they weren’t interested in what was being promoted. Several anonymous Snapchat advertisers claim that the average …