Back in September 2016, Snapchat parent Snap introduced a new product called Spectacles. Basically a cheap pair of sunglasses with an embedded video camera, the device was priced at $129.99 and recorded 10 seconds of video everytime the “record button” was tapped. A maximum of 30 seconds could be recorded and uploaded to social media. Originally sold out of a vending machine that moved from location to location, the company announced last October that in one year it had sold over 150,000 units, 50% more than expected. Once Snapchat started selling them online, sales began to tumble.