It’s always about the money. No matter what some young kid who dropped out of college says when he launches his new app, the goal is monetization. After all, it is what makes the world go round. And when Facebook purchased Instagram for $1 billion back in 2012, the big question was how would Facebook turn a profit on the acquisition? Courting advertisers was one solution, and offering subscribers a way to purchase merchandise directly from the app was another revenue producing idea.
Instagram started testing this shopping feature back in 2016. Products are tagged in photos posted on the …