MBA Project Report on Consumer Durables Industry in India

Consumer durables are the products whose life expectancy is at least 3 years. These products are hard goods that cannot be used up at once. The consumer durables sector can be segmented into consumer electronics, such as, VCD/DVD, home theatre, music players, color televisions (CTVs), etc. and white goods, such as, dish washers, air conditioners, water heaters, washing machines, refrigerators, etc.

With the increase in income levels, easy availability of finance, increase in consumer awareness, and introduction of new models, the demand for consumer durables has increased significantly. Products like washing machines, air conditioners, microwave ovens, color televisions (CTVs) are no longer considered luxury items. However, there are still very few players in categories like vacuum cleaners, and dishwashers.

Consumer durables sector is characterized by the emergence of MNCs, exchange offers, discounts, and intense competition. The market share of MNCs in consumer durables sector is 65%. MNC’s major target is the growing middle class of India. MNCs offer superior technology to the consumers, whereas the Indian companies compete on the basis of firm grasp of the local market, their well-acknowledged brands, and hold over wide distribution network. MBA Project Reports require good information.

However, the penetration level of the consumer durables is still low in India. An important factor behind low penetration is poor government spending on infrastructure. For example, the government spending is very less on electrification programs in rural areas. This factor discourages the consumer durables companies to market their products in rural areas.

There has been strong competition between the major MNCs like Samsung, LG, and Sony. LG Electronics India Ltd. has announced its extension plan in 2006. The company is going to invest $250 million in India by 2011 and is planning to establish a manufacturing facility in Pune. TCL Corporation is also planning to establish a $22 million manufacturing facility in India. Project Report on Marketing requires quality information.

The Indian companies like Videocon Industries and Onida are also planning to expand. Videocon has acquired Electrolux brand in India. Also, with the acquisition of Thomson Displays by Videocon in Poland, China, and Mexico, the company is marking its international presence. According to isuppli Corporation (Applied Market Intelligence), country’s fiscal policy has encouraged Indian consumer electronic industry. The reduction on import duty in the year 2005-06 has benefited many companies, such as Samsung, LG, and Sony. These companies import their premium end products from manufacturing facilities that are located outside India. Indian consumers are now replacing their existing appliances with frost-free refrigerators, split air conditioners, fully automatic washing machines, and color televisions (CTVs), which are boosting the sales in these categories. Project Report on Finance requires data for 5 year period.

Some companies like Samsung Electronics Co. Ltd. and LG Electronics India Ltd. are now focusing on rural areas also. These companies are introducing gift schemes and providing easy finance to capture the consumer base in rural areas.


Source by: MahaSagar Publications


Leaked images showcase the Samsung Galaxy Note 8 from every side

Ahead of the Samsung Galaxy Note 8’s late August unveiling, Boy Genius Report shared detailed renders of the smartphone supplied by case maker Ghostek. Allegedly, they are based on genuine details and schematics, and while they may not end up being the real thing, they certainly look well-informed!

The upcoming handset is shown from the front, back, top, bottom, left and right. A notable difference from other images like this we’ve seen is that the screen’s edges appear rounded, rather than squared off. Thus, the design is more similar to the Galaxy S8 and S8+, although the top and bottom …

Samsung 153V LCD Monitor Power Supply Repair Tips

Troubleshooting Samsung 153V LCD power supply is just like troubleshooting those crt type. This monitor came in with no power symptom. If you are first time repairing this type of power supply, I recommend you to first remove the switch mode power transformer. Then test every single component in the primary section, before you continue to check the secondary section. You have to be good in testing basic electronic components in order to detect the fault.

You can always browse through my website just in case you do not know how to test basic electronic components. If you do not know the right way to check, you might miss out a bad component and this will lead you not able to solve the problem. After carefully checking all the components in the power supply section, I found the filter capacitor do not have any reading using digital capacitance meter (open) , the two round type fuse also open circuit, 1N4744 15 Volt zener diode short circuit and lastly the power ic TOP247F blown! Testing the switch mode power supply primary winding with a dick smith flyback tester shown green bar which indicated good winding.

What we left here were the secondary diode and filter capacitor. Upon checking them with analog meter and esr meter, found all of them to be good condition. Other area like main board and inverter board also looks okay (Power failure rarely affect these two circuit). Now we have confirmed that only five components found to be faulty. One by one the components were replaced (except one fuse) and just before you switch on the power supply, make sure you connect a 100 watt light bulb across the live ac line-refer to the photo at my website. Once it is done you can then proceed to switch on the LCD monitor to look at the brightness of the bulb.

If it very bright, this suggests that there are still short circuit somewhere in the power section. If it dim or totally goes off, you can now place your red probe to the secondary side to check if any dc present at their respective line. If there are DC voltages present at the output, you can switch off the power, discharge the filter capacitor (for safety purposes), remove the light bulb and connect back the new fuse to its original location.

You are now hundred percent sure that the LCD power supply won’t blow once you switch it on. By the way the filter capacitor is rated at 105 Celsius and you cannot replace it with the 85 Celsius type otherwise it may open up again after using for couple of weeks or months. The ventilation in LCD monitor is not as good as the cathode ray tube monitor, because the power supply is fully covered by a large aluminum plate and it can get hot pretty fast. Conclusion, whether you are repairing Samsung 153V LCD power supply or other brand of LCD monitor, the procedure is the same. Who knows the power problem in this monitor is a common fault and in the future you can tackle this brand of power supply in the shortest time. To measure electronic components is not that difficult, but to get the original parts like the power ic will consume you lots of time.


Source by: Jestine Y. Warne

Samsung officially announces Unpacked event for August 23rd; Galaxy Note 8 anybody?


This afternoon, Samsung sent us an invitation to its next Unpacked event. This will be held on August 23rd in New York City. If you’re thinking that this date sounds familiar, that is because last week we told you that reports out of Korea called for an August 23rd unveiling of the Samsung Galaxy Note 8. Now we should make one thing clear about the invite we received today. The words Samsung Galaxy Note 8 aren’t written anywhere on it. But a blue silhouette in the shape of the Samsung S Pen is included, and that pretty much takes the mystery away.

The Samsung Galaxy Note 8 is expected …

Samsung 3G mobiles vs. Nokia 3G mobiles

3G technology is the latest buzz in the telecom industry and almost all mobile service providers in India are concentrating on this latest technology. If you are buying a new mobile phone make sure that the phone should be 3G enabled. Many consumers in India believe that 3G mobiles are costlier and are available in high end handsets models only.  But it is not true there are several mobile brands available in the Indian mobile market that offering 3G technology at an attractive price. The two most mobile brands in India are Samsung mobile and Nokia mobile, both are offering the low prices 3G mobiles in India.

Samsung mobile and Nokia mobile are currently the world’s largest manufacturers of mobile telephones, get high-speed mobile broadband connections with Nokia mobile and Samsung mobile via 3G for Internet browsing and file transfer and you can take your office with you. Both mobile brands are greatly involved to meet with the requirements of the Indian consumers and launched many 3G mobiles in India. Let’s discuss the price and features of Samsung 3G mobiles and Nokia 3G mobiles.

Nokia C5-03 Price and Features :- Nokia mobile has released the new Nokia C5-03 full touch screen display mobile handset .It features Wireless LAN Wi-Fi connectivity and come along with 5 mega-pixel camera with 4X digital zoom (without flash). It is a Nokia 3G mobile phone holds 3G with HSDPA (10.2Mbps) and HSUPA (2Mbps). It is available in two-tone color scheme comes in both bold and restrained flavors. This elegant designed Nokia 3G mobile is look like a Nokia C3 Touch and Type. Moreover the phone sports up to 20 necessary Contacts on home screen for quick call.

The memory of the phone is further expandable up to 16 GB by using MicroSD card slot. This Nokia 3G mobile is available in all mobile stores in Rs. 9, 000.

Samsung S5620 Monte (Black) Price and Features :- The new Samsung Monte S5620 carries 3 inch capacitive Touch screens display that running on the latest Samsung Touch Wiz UI. This Samsung 3G mobile is allied with the 3.2 megapixel camera and comes with 3G with HSDPA support. It is also available in combo color which enhances the beauty of the phone. It has facilitated with the microSD card slot for expandable memory.

This new Samsung 3G mobile price in India is Rs.8, 850. It is available in all mobile stores now.


Source by: meena shah

Plastic to premium design Galaxies? Blame the Samsung guy in golden sneakers

Have you noticed something different in Samsung’s Galaxy line phones since 2015? Yes, that’s precisely the year after Samsung’s current design chief was promoted, and what followed was the demise of its plasticky flagships and midrangers. The Galaxy S6, S7 and S8, not to mention the newer A-series or J-line, have all come with more premium chassis materials like metal and glass, culminating into the “Infinity Display” of the new S8 and S8+.

Companies used to design phones to show off their technologyBlame it all on Samsung’s current design head M.H. Lee, who recently …

The Release of the Samsung Infuse

When the original Infuse was released, there was a lot of talk about how it was the best tablet that had ever been created and that no other tablet will come close to surpassing Samsung’s creation. Nearly a year after the release of the Infuse, Samsung announced the release of their second tablet computer, the Infuse. Although it is hard for other tablet creators to compete with the Infuse many it is a known fact that only Samsung can create something that is better. That is what Samsung has done with their second tablet; they have created a product that is faster, more durable and has a better battery life than their previous product.

Although this new version of the Infuse is very similar in size, users will not be able to use old cases on the Infuse. Third Party and OEM manufacturers will be able to create accessories such as cases for this tablet. Probably one of the most important accessories for any tablet is a screen protector. This may not enhance the overall image, but it will protect a person’s rather pricy investment. Having an Infuse with a scratched screen is almost unbearable and it is quite hard to enjoy it after it is ruined.

One of the top accessories that can be bought is the Samsung Infuse case. So far, with the release of the product being so recent, there are just a few different quality cases that can be purchased. The first case that was released by Samsung with the Infuse is the Infuse Smart Cover. This amazing case is designed to keep the front of this device looking brand new. It also cleans the screen while also protecting it. The material that this accessory is made from is microfiber cloth that is usually used is many cleaning cloths. This particular case is handy in that it is capable of waking and putting to sleep the Infuse when not in use. It is great for saving battery power while at the same time being stylish enough for the user.

Overall, the Infuse is much more complete product than the original Infuse. Although many will feel that many of the new features should have been included in the original version, consumers will not complain much as they can now take full advantage of them. The new Infuse has strengthened Samsung’s hold on the tablet market and is likely to continue their dominance for many more years.


Source by: Alfred Rufford Robertson

OnePlus 5 vs Samsung Galaxy S8 selfie comparison: Let's go on an adventure

Here’s a scenario: you’re at a party and someone drunkedly proclaims “let’s take a selfie!” Everyone is on board, obviously, despite the terribleness of the idea (it’s never fun waking up and seeing those 70+ likes on a picture you don’t remember posting). But here’s the big question: which phone do you use?

The following article will most definitely not answer that question — unless your friends group is exclusively limited to Samsung Galaxy S8 or OnePlus 5 users, of course. However, it will hopefully point you in the right direction of what to …

At What Age Should Children Be Allowed to Play Video Games?

When should children be allowed to play video games? This is a difficult question with which many parents struggle and can apply to many forms of technology (e.g., TV, computer, cell phones, iPods). Such issues will probably grow thornier as technology advances and becomes even more ubiquitous.

As a kid, I grew up playing video games – from Pong onward. I’ve always both enjoyed and been fascinated by video games. I even did my dissertation research on the effects of video game violence on kids. So, I have a lot of knowledge about this topic given that I’m a life-long gamer, a psychologist who has researched their effects, and, now, a parent of two boys.

First off, video games are not inherently good or bad – they are just a medium, like TV, books, the Internet, and so on. They should not be categorically vilified. Like movies and books, there are games that educate and enlighten and there are games that pander to our primitive fascination with sex and violence.

There is very little research on the effects of video games on very young children, and that research is correlational as it would unethical to randomly assign 2-year-olds to either playing video games 2 hours per day or none at all. Exposing kids to violent video games as part of a research experiment is, of course, out of the question. However, I have heard of very young kids, even infants, being exposed to games such as Call of Duty, Grand Theft Auto, and Halo. I know for a fact that some kids as young as age 3 are even playing such games.

TV, Video Games, and ADD/ADHD

The brains of young children are developing rapidly and there is some research to suggest that exposure to highly stimulating media, such as TV, might “wire” the brains of young children such that they grow accustomed to intense environments. Such children might become bored and inattentive when in less stimulating (or traditional) environments – like listening to a teacher give a lecture in class. So, there is a hypothesis (and some correlational research to support) that children exposed to TV at young ages are more likely to be diagnosed with ADD/ADHD when they become older. If you’ve watched some of those Baby Einstein videos, you know what I mean! The correlational finding between TV viewing at young ages and ADD/ADHD would likely apply to video games as well.

Video Games as a Brain Booster?

Looking at things from a different perspective, the research on neuroplasticity indicates that the brain really is like a muscle in that it can grow in response to stimuli. Video games contain rich environments with many complex cognitive challenges that give brains quite a workout. There is a growing body of research to support that video game play improves cognitive functioning in many areas. Video games are listed as one of 6 known “brain boosters” in the Feb/Mar 2009 issue of Scientific American Mind. Indeed, Microsoft is looking into the educational benefits of typical video games.

On a related note, if I have to choose between my child watching Tom & Jerry or playing Super Mario Galaxy, I encourage him to play a video game because I think is a better workout for his brain than the passive experience of TV viewing.

Given that I grew up playing video games, playing video games with my oldest son has been a dream come true in many ways. But it is also a Pandora’s Box. If I left it all up to him, he’d play video games until he passed out from exhaustion. Trying to set limits with him on gaming can sometimes be a challenge. My biggest problem now is that his 2-year-old brother wants to join in the fun, and it is even more difficult to keep him away from the TV & games. As parents of two or more kids know, it’s easier to set limits with the first child. Younger siblings always want to do what big brother or sister is doing.

A Few Practical Guidelines

There’s no clear answer to the question of you should allow your kids to play video games, but I would say it is better to err on the safe side with limited exposure to various forms of electronic media at very young ages (under 3) with gradually more access as children get older. Even then, you should monitor and limit your children’s exposure and check to ensure that the content is appropriate. The Entertainment Software Rating Board (www.esrb.org) is a great resource for that.

I think video games, like TV, should be viewed as a privilege and not a right. Thus, children can get their limited access to games (and TV) only after they’ve fulfilled other responsibilities (e.g., homework, chores). Also, you should consider establishing an aggregate “media time” limit such that TV, the computer (for recreation), and video games all fall under one cap. Within that time cap (e.g., an hour per day), kids can decide upon how they want to divvy up their time.

Perhaps most importantly, you should aim to serve as good role model for your children. If you are trying to limit your child’s game time, but then you are always on your laptop, watch a lot of TV or keep it on for background noise, or play a lot of video games yourself, what do you expect your child will want? On the other hand, if you are active in sports, go throw the ball with your kids, have many hobbies, read a lot, and so on, it will send a powerful message to your kids. Children often adopt the values of their parents for good or bad. By being mindful of that and setting a good example, you will likely help your child stay on a path for personal and academic success.


Source by: Dr. Mike Brooks, Ph.D.

What can Bixby do? Samsung launches 3 videos to show you

OK, so Samsung’s long-awaited Bixby Voice is finally available in the US, making Bixby a fully-functional voice assistant. Yeah, nobody was really jumping in excitement for it, but considering that Samsung was so confident in Bixby that it gave it its own button on the S8 and S8+, everyone was at least curious as to how well it can do compared to the other big AI assistants out there.

The verdict is still out and there are mixed opinions on the Web. And, you may even not know how far Bixby’s capabilities span. So, naturally, Samsung launched a few videos to let …