Earnings warning hints at weak iPhone 8 sales; iPhone 7 is the most popular phone during Q3

Pegatron, one of the contract manufacturers used by Apple to assemble the iPhone, warned today that demand for the Apple iPhone 8 could be weak during the first quarter of 2018. The company said that it often experiences a seasonal slowdown during the start of a new year. Jeff Pu, an analyst at Yuanta Investment Consulting, predicts that Apple will slash orders for the iPhone 8 by 50% during the first quarter. Pegatron produces the iPhone 8 while Foxconn assembles the iPhone 8 Plus and the iPhone X. Apple contributes 60% of Pegatron’s revenue and is the company’s top customer.

In addition, …


Tablet sales drop for the 12th consecutive quarter from July through September


Shipments of tablets declined 5.4% in the third quarter on a year-over-year basis, according to the latest data from IDC. That marks the 12th consecutive quarter of declining shipments for the sector. 40 million units were shipped during the three months that ended on the last day of September. That compares with the 42.3 million slates that were delivered during the third quarter of 2016.

Leading the way with 10.3 million iPad tablets shipped in the quarter, was Apple. The 11.4% year-over-year gain in shipments helped Apple increase its market share in the tablet industry from 21.9% …

Apple refutes reports about underperforming sales of iPhone 8, says it "exceeded expectations"

We have seen more than one report suggest that the Apple iPhone 8 sales are not doing great: analysts claimed that the iPhone 7 is selling better than the new iPhone 8 on multiple occasions. Analysts’ reports are not facts, though, and it seems that those rumors were not in line with reality: Apple chief executive Tim Cook has officially confirmed that the new iPhone 8 and iPhone 8 Plus “instantly became our two most popular iPhone models, and have been every week since then”.

iPhone 8 has instantly become Apple’s most popular phone

Cook …

Apple iPhone 8 and iPhone 8 Plus sales break Apple's six quarter downtrend in China

While Apple CEO Tim Cook has always discussed China as being an important market for the iPhone, the last two years have seen Apple lose ground in the country. Huawei, Oppoi and Vivo have been on fire in their home country, shipping 22 million, 21 million, and 20 million handsets respectively during the three months that ended in September. For that quarter, Apple shipped roughly 11 million iPhone units in China, which was up 38% from the 8 million shipped during the same quarter last year.

What helped Apple turn things around this year in China was the Apple iPhone 8 and Apple iPhone 8 …

Apple iPhone 8/8 Plus sales lag behind the iPhone 6s/6s Plus during their respective launch quarters


Just a week ago, we told you that a survey conducted by KeyBanc Capital Markets revealed that the 2016 Apple iPhone 7 was outselling the brand new Apple iPhone 8. So while we have had a week to digest that, we can tell you that Consumer Intelligence Research Partners has released data showing that 2015’s Apple iPhone 6s and iPhone 6s Plus outsold the Apple iPhone 8 and iPhone 8 Plus during each model’s “launch quarter.” That includes the three month period during which each phone was launched. The survey was conducted among 500 consumers who have purchased an Apple device. That number is considered …

Apple discontinued the 256GB Apple iPhone 7 in a bid to spur iPhone 8 sales

On September 12th, the day that the Apple iPhone 8, Apple iPhone 8 Plus and Apple iPhone X were unveiled, the tech titan stopped offering the 256GB Apple iPhone 7 and Apple iPhone 7 Plus. This comes from a report published today that cites an Apple customer service rep who confirmed the story. Actually, a trip to Apple’s online store shows that the Apple iPhone 7 and Apple iPhone 7 Plus are both now available only in 32GB and 128GB versions.

Apple did this to spur sales of the Apple iPhone 8 and Apple iPhone 8 Plus, both of which have a 256GB model. The upcoming Apple iPhone X also will …

Thanks to Verizon, Apple matched Samsung's sales even before the iPhone 8

Despite the unique situation that iOS fans found themselves in this year, having to wait on a third, and most intriguing iPhone later in the season, Apple’s mobile OS saw gains in the three-month period that ended in August. Its market share growed in key markets like the US, China, Germany, or France. In the US in particular, Samsung and Apple got neck-and-neck, with 35.2% and 35.0% of sales for the period, respectively. The reason for Apple’s faster growth was Verizon, where iPhones are hitting half of all phones sold on the largest US carrier now, says research firm …

AT&T's sales numbers for the quarter suggest iPhone 8 sales are not beating any records

AT&T has reported slower sales and 900,000 fewer smartphone upgrades for the past quarter, which includes more than a week of iPhone availability.
Historically, iPhone sales are strongest in the first days of availability and in the Holiday quarter, so this is clearly a troubling sign. While AT&T does not break down unit sales by model, the iPhone has been the dominant phone on all US carriers in the past few years, so this clearly has a lot to do with lower demand for the iPhone 8.
This can be explained in …

Nokia phone sales off to a very good start, on path to reach 10 million in first year

Nokia is back. The phone company that dominated the early 2000s has been resurrected and we have both smartphones and feature phones like the re-imagined Nokia 3310 available for purchase, but how popular are they and are they selling well?
HMD Global introduced the first Nokia phones in February 2017 at the Mobile World Congress in Barcelona, and ever since than it has sold “millions” smartphones and “tens of millions” features phones, according to the company’s own Pekka Rentala. This official confirmation came on September 2nd and accounted …

State of the Galaxy S8/S8+ union: 6 months after launch, sales are picking up pace

Samsung’s Galaxy S8 and S8+ landed with the most radical design overhaul in the history of the Galaxy S series, a top-shelf camera, and numerous other enticements, but this may have not been enough for users to stomach the higher price at the beginning, and sales were reportedly slower than the S7 and S7 edge in that initial period.

After the unveiling of the Note 8, however, those who were holding back to see what the phablet will bring to the table might have jumped the gun, as the two spring flagships have caught up in sales nicely, and represent a significant …