Yesterday, Nike introduced its new line of “NBA Connected” jerseys for NBA teams and players. Versions of the uniforms that fans can buy, come with an NFC tag that will “unlock” premium content for fans. The tags work in conjunction with the NikeConnect app to bring to your smartphone pre-game arrival video, game highlights, and music playlists from NBA stars. A certain player’s replica jersey could be outfitted with a tag that will provide boosts to that same player’s NBA 2K18 capabilities.
The jerseys containing the embedded NFC tags will not be cheap. The $110 “Swingman” …