What's your preferred phone screen aspect ratio? (poll results)

If it ain’t broken, don’t fix it – that seems to be the takeaway from our latest poll on mobile phone screen aspect ratio preferences. In the year when flagship phone displays from most major brands grew taller and narrower, shifting from 16:9 aspect ratios to 18.5:9 (Galaxy S8), 19.5:9 (iPhone X), or straight up 2:1 Univisium standard (LG V30), we wanted to ask you if that’s ok with you, and whether you miss the older standard. It turns out that the new format is somewhat forced on users, as more than half of our 2530 respondents prefer the standard 16:9 ratio that …


What's your preferred phone screen aspect ratio?

In the year when flagship phone displays from most major brands grew taller and narrower, shifting from 16:9 aspect ratios to 18.5:9 (Galaxy S8), 19.5:9 (iPhone X), or straight up 2:1 Univisium standard (LG V30), we wanted to ask you if that’s ok with you, and whether you miss the older standard. The thing is, the 2:1 ratio or the ones gravitating around it, is shifting downmarket to midrangers, and next year we might see most phones moving to the tall and narrow paradigm.

There are downsides and advantages to both formats, but, needless to say, the old one of, …

Video watching on smartphones reaches record highs in Q1, long-form content preferred, report shows

What a weird species we are. We have developed masterpieces of TV screens, progressively growing larger, sharper and with more detail, but still bend our heads over 4-5 inches of display to watch clips, show series and even films. The extent to which we keep our necks in the curved position to watch a video on a mobile device has been revealed in a recent report on smartphone video plays in Q1.

Online software and services provider Ooyala has just published stats that show that 57% of all video content watched worldwide in the first three months of 2017 was viewed on smartphones. …