New pair of Apple ads portray the iPhone 7 Plus' 'Portrait mode'

Apple and advertising goes together like peanut butter and jelly, so it’s no surprising that the Cupertino gang has masterminded a new pair of ads. They are focused on the iPhone 7 Plus’ coveted ‘Portrait Mode’ feature, which blurs the background to come up with that “professional photo” look at zero manual effort involved.

Seeing the feature in practice and the results it’s capable of producing is enough of an advertisement by itself, hence the ads are entirely about that. They follow up on another pair of ads which Apple outed earlier in February. The 15-second works are available for …