The only way to access Nike’s new app? Tap your phone on an NBA jersey.
Nike has announced a new stage for its eight-year NBA partnership, in the form of a jersey-connected app.
Officially announced on Sept. 16 at an event in Los Angeles attended by players from all 30 NBA teams, NikeConnect is a new app activated by Nike’s new jerseys.
Users must tap an embedded NFC chip hidden behind a tag at the bottom of their jersey with their smartphone, which will then launch the NikeConnect app. Read more…