Study finds Android user loyalty is actually higher than iOS

Android users are very loyal to their phones and they are not switching to iPhones as much as you might think. In fact, Android loyalty has remained at a record high 91%, higher than the 86% loyalty rate for iOS users, when measured as percentage of US customers who stayed with their mobile operating system when they upgraded in 2017. The data comes from a new study by analysts from Consumer Intelligence Research Partners (CIRP) and contradicts the usual Apple narrative about unsurpassed brand loyalty.

The graph above shows that Android brand loyalty …


iPhone loyalty rate hits 92% ahead of iPhone 8 release

It appears that iPhone users are extremely loyal customers. In a survey conducted this April, financial services firm Morgan Stanley established that 92% of iPhone owners who were likely to buy a new handset in the next 12 months plan to upgrade to another iPhone. 
This is a sizeable 6% year-over-year increase compared to the 86% recorded by Morgan Stanley in 2016. In fact, the loyalty rate for 2017 is almost tied with Apple’s all-time record of 93% documented in 2015 when the iPhone 6s was launched.
Morgan Stanley …