Apple announced today that it now has 38 million paying subscribers for its streaming music app, Apple Music. That is a pick up of 2 million new subscribers, or 5.6%, since February. The leading streaming music provider remains Spotify, which has 71 million paid customers for its premium service. Apple’s senior vice president of internet software and services, Eddy Cue, passed along the latest stats at the annual SXSW in Austin, Texas. Apple Music launched on June 30, 2015. Spotify had a huge head start as it debuted October 7th, 2008.
Unlike Spotify, Apple offers a three-month free trial …