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Starting tomorrow, Feb. 15, Google’s web browser Chrome will start automatically blocking overly intrusive ads, which might mark a huge (positive) change in how we view the web.
In a blog post Wednesday, Google has explained exactly how this will work.
Unlike certain ad blocker programs, Chrome will not block absolutely every ad you encounter. Instead, it will only remove ads that do not follow “Better Ads Standards,” a set of standards for acceptable and unacceptable web ads created by a coalition of organizations and companies including Facebook, Google and Microsoft. The idea is that users don’t hate all ads, only overly intrusive ones, and if everyone gets rid of those, both users and publishers will end up happier. Read more…