2017 was the first year that smart speakers became extremely popular as Christmas and Chanukah gifts. Amazon, who created the category in 2015 with the Amazon Echo, has a huge lead in market share over Google and its Google Home series. This past holiday shopping season saw both Amazon and Google fight over market share by cutting the price on their low-end smart speaker. Combined, both firms have a large lead in smart speaker market share.
During the holidays, the Amazon Echo Dot and the Google Home Mini were both priced at $29. Both were about $50 prior to the sale. Amazon’s cost to produce …