Samsung may move up Galaxy S7 launch to January 2016

Samsung is reportedly moving up the launch of its next flagship smartphone, the Galaxy S7, to January in order to ramp up competition with Apple in the high-end phone market.

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Samsung finalized the design for the Galaxy S7 by the end of September and is currently securing the components it will need to enter production, South Korea’s Electronic Times reports, citing “many people in [smartphone] parts industries.”

Pushing forward the Galaxy S7 could give consumers the option of a new flagship smartphone earlier in the year. It’s a strategic move on the part of the South Korean tech titan, who likely hopes the different launch window will give its smartphone a better chance of undercutting sales of the iPhone 6S, which launched last month. The two companies make some of the world’s most popular phones and have traditionally faced little competition beyond each other at the top end of the smartphone market.

Samsung, however, is in a tight spot. It faces its first ever drop in annual smartphone shipments, according to a report published by researchers TrendForce last week and in July reported its seventh consecutive decline in profit, although it expects to return to growth in October. The launch of the Galaxy S6 in March failed to revive its fortunes, and as such the company will want to give the Galaxy S7 the best possible chance of success by putting it in consumers’ hands sooner rather than later — and before they grow impatient and buy an iPhone.

Historically Samsung has timed the launch of its top smartphones — the Galaxy S range and the Galaxy Note series — to coincide with major global tech conferences, such as Mobile World Congress in Barcelona, where it unveiled the Galaxy S6 in March. But this year it bucked the trend by organizing a standalone event in August to launch the Galaxy Note 5, eschewing its usual September spot at the IFA trade show in Berlin.

A change in the schedule could also see a change in overall smartphone strategy from the company, according to the Electronic Times. Rather than launch smartphones across three price categories — high end, mid-range and low end — Samsung will add a fourth smartphone tier, which it will call “sub premium” to potentially cater to consumers who want a solid phone, but aren’t willing to pay top dollar for one.

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Samsung Galaxy S7 Release Date Pegged For February 2016

A new report from Korea has claimed that Samsung’s upcoming Galaxy S7 smartphone will not be released until February 2016. A credible Korean publication named EToday said that Samsung will unveil the flagship Galaxy S7 in January 2016, followed by the official release in February.

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As it turns out, the South Korean tech giant is now following the widely-used “Agile” development methodology, which vouches for incremental development of project. This methodology will apparently help in accelerating the device’s development cycle, Phone Arena reported.

It is worth noting that the Samsung Galaxy S5 and the Galaxy S6 were introduced at the MWC 2015 event in Barcelona, which is traditionally held sometime inbetween February and early May. Following the announcement, the smartphones hit the store shelves in April.

Samsung launched the Galaxy Note 5 in August, which is quite odd because usually the Note series gets unveiled at the IFA event in September. Since the South Korean tech giant broke the usual pattern with Note 5, it makes sense that the company will be launching the Galaxy S7 a month or two earlier, according to Phone Arena.

To corroborate this news further, EToday has apparently cited SK Securities as the source. The point to be noted, however, is that SK Securities is part of the SK Group that owns SK Telecom, which is one of the biggest telecom carriers in South Korea.

Moving on to the rumored Galaxy S7 specifications, the device will reportedly be powered by either a Qualcomm Snapdragon chipset or Samsung’s own Exynos M1 / 8890 SoC. There will be two variants of the S7, including a flat model and a curved-edge version similar to Galaxy S6 Edge. Other reported features include a microSD card slot along with UFS 2.0 storage, improved camera sensor and magnesium alloy unibody design.

Samsung Galaxy S7 Concept Already Envisioned

Samsung Galaxy S6 is a piece of work, of that I’m sure, having played with one for a few days. The Galaxy S6 Edge is even better, revolutionary on the aesthetic level, rather than on the feature side of things. And now we can already dream of the Samsung Galaxy S7, thanks to the concept below.

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The biggest problem a company has when making a comeback is what follows next. The Galaxy S5 sold in disappointing numbers, but the S6 is looking very hot and promising, so what wiggle room is there left to innovate? The camera is already very good, the design is premium, so nobody can complain about “plastic toy” anymore, so what more do the users need?

The source of the Galaxy S7 concept exaggerates a bit with specs, mentioning 6 GB of RAM, although 4 GB would already be overkill. Cyclone HMP technology will be used for the chipset, a true octa core 3.x GHz processor. The display is predicted to be a 4K one, since Quad HD screens have started to mature over the past 4 months or so, unlike the bad experiment that was the LG G3.

A Super AMOLED panel is most likely included and a jump to 20 MP is expected at the back camera.

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