Fitbit's new Versa smartwatch copies the Apple Watch, but beats it in battery life

Fitbit is probably the company that suffered the most from Apple’s entry into the smartwatch market with the Apple Watch. The Apple Watch ate into Fitbit’s revenues and the company tried to counter it in fall of last year with a distinct smartwatch of its own, the rugged-looking Fitbit Ionic.
But now, Fitbit seems to have decided that the best way to beat Apple is to… copy it.
The newly unveiled Fitbit Versa looks a lot like the Apple smartwatch, except that it lacks the spinning digital crown. Instead of the rugged look and sharp corners …

Fitbit's most appealing smartwatch leaks in press renders ahead of announcement

Fitbit has already confirmed plans to launch a new “Family” of smartwatches this year, and the first wearable device from the new lineup has already been leaked. The unannounced smartwatch was teased by Fitbit not long ago during its latest investors call as one with “mass appeal.”

Well, the first pictures showing the smartwatch that’s supposed to be more appealing than the Fitbit Ionic have just leaked online, along with details about its specs.

Design-wise, the upcoming Fitbit smartwatch seems to be a mix between the Ionic and Pebble wearables, hence the “mass appeal” tag. Apparently, …

Fitbit's Alta HR packs a heart rate monitor in a slim package

If you’re in the market for a fitness tracker right now, Fitbit’s products seems like the most obvious choice, what with the company’s near-monopoly on stylish yet useful consumer wearables. The newly-introduced Alta HR, which is the follow-up to last year’s Alta, continues that trend by packing even more functionality, namely heart rate monitoring, into the same frame as its predecessor.
The original Alta featured an impressive array of features, including Fitbit’s signature activity recognition and sleep tracking, a small LCD display, support for phone notifications, …