Consumers looking for a deal on a smartphone have been able to save anywhere from $25 to $100 off the retail price by buying them from Amazon, as long as they didn’t mind being forced to watch lock screen ads. Starting tomorrow, February 7th, Amazon is no longer forcing these ads on Prime Exclusive buyers. And those who already own a Prime Exclusive model will receive a software update that removes the ads from their phones. While the ads are gone, new Prime Exclusive models will still come with pre-installed apps from Amazon.
Future Amazon Prime Exclusive handsets will be available only …