With the virtual personal assistant market currently led by Alexa and Google Assistant, Microsoft has new plans for Cortana. That’s according to Microsoft Corporate Vice President of Cortana Javier Soltero, who says that Cortana will become more assistive than assistant. By that, he means that Microsoft plans on embedding Cortana inside multiple devices where it can be useful by completing tasks or acting proactively for users.
Soltero said during an interview with ZDNet, that Microsoft might have missed out on the thriving smart speaker market. The executive said that the software giant …