There are companies like Needle that provide businesses with real time chat and chat operators that consumers and customers can communicate with in order to learn more about a product, place an order, and track a shipment. Apple is making a similar customer service platform available as part of iOS 11 with Business Chat for iMessage. Offered now to those businesses subscribed to the developer preview, Business Chat for iMessage allows customers and companies to communicate using chat.
The platform lets customers purchase a product, track shipments and more. Simple tasks related to …