Apple iPhone 8 and iPhone 8 Plus have their prices cut in China; analyst calls Apple a "luxury" brand

Yesterday, we passed along a report that cited demand for the Apple iPhone 8 and Apple iPhone 8 Plus in China for Apple’s strong showing in the country during the third calendar quarter (Apple’s fiscal fourth quarter). During that three month period, Apple shipped 38% more iPhone units in the country than it did last year. However, a fresh report from Reuters that was published today, says that the price of the iPhone 8 has been cut by as much as 20% in China. The lower price is designed to lure buyers who otherwise seem fixated on the Apple iPhone X. The tenth anniversary model launches on Friday.

As …


Apple is the most valuable brand globally for the fifth consecutive year

For the fifth consecutive year, consultant Interbrand has named Apple the most valuable brand on the planet. The value of the brand is $184 billion, according to the latest report, which is up 3% over last year’s figure. Some of Apple’s rivals are in the top ten with Google in second place. The Alphabet subsidiary has a brand worth $141.7 billion, 6% higher than the 2016 valuation.

Microsoft takes third place, and its 10% year-over-year hike in value means that the brand is worth $80 billion. Amazon, led by its Echo smart speaker, saw its 5th place brand rise 29% in valuation this year to …

Google to buy HTC's Pixel-making expertise, HTC retains the brand

Those rumors that Google is ready to buy HTC? Well, they turned out to hold water in the end, as HTC stock is now suspended in trading, “pending a major announcement” tomorrow. Perennial leakster Evan Blass says they have received word that Google will be getting HTC’s core mobile engineering assets, while the Taiwanese will be retaining their brand. What does that mean?

Well, Alphabet, Google’s parent company, will be getting the means to make phones itself, probably sold under the Pixel brand, since the upcoming Pixel 2, as well as its predecessor, are said to be made by HTC …

Apple Watch Series 3 could feature brand new form factor, coming along with new iPhones

We have just heard the big news about the Apple Watch: the new model, likely to be called Series 3, is expected to make its debut alongside the announcement of the three new iPhones in September. A massive scoop by Bloomberg also revealed that the new Series 3 Watch will support data connectivity on its own, so it will not need to be tethered to your iPhone to get updates.
But did you know that the new Apple Watch will also look different from the previous two? This is what Apple analyst and insider John Gruber says on his blog, citing an …

Deal: Grab a brand new iPhone SE for only $200 at Best Buy!

ProductLocationCurrent PriceOffer ExpiresiPhone SE 32GB,
SilverBest Buy$199.99 ($399.00)
50% offN/A
GRAB IT HERE
Deal alert! Best Buy is currently selling the 32GB version of the iPhone SE at $200. For comparison, the unlocked version of the handset is going for $399 at Apple’s official store, so a 50% discount is something that you might want to consider. 
It is worth mentioning that this handset is labeled as “Verizon Prepaid”, but according to the many comments, the units are actually carrier unlocked. This means that …

Results: the next time you buy a smartphone, are you buying the same brand as you have now?

In 2017 there are so many smartphone manufacturers out there that if one were to venture out and try all of their products, it could take them a few months or even a year. Well, through cut-throat competition and heavy marketing, a few have built themselves up as the most popular or most recognizable names to go to, but there’s still plenty of choice. And while, sure, the two main operating systems we have are iOS and Android, the latter’s customizability allows for manufacturers to do crazy modifications to the software and differentiate themselves.

So, it’s easy to stick with a brand if …

The next time you buy a smartphone, are you buying the same brand as you have now?

The smartphone world is overpopulated, some might say, with a plethora of brands. And while, sure, the two main operating systems we have are iOS and Android, the latter’s customizability allows for manufacturers to do crazy modifications to the software and differentiate themselves. We’ve got interfaces that can drown you in features, such as Sammy’s TouchW… we mean Samsung Experience, and then we have those that are as “naked” as possible, only providing a couple of manufacturer-unique features, such as Motorola. Then, we have all the in-betweeners like Sony, LG, and many, many more.

So, …

Brawl Stars gets a brand new brawler even before its official release

In case you’re not familiar yet, Brawl Stars is the new game by Supercell, creators of Clash of Clans and Clash Royale. And since everything the Finnish company touches turns into gold, we’re pretty sure that Brawl Stars will also be a hit with mobile gamers. The game is a lightweight MOBA that’s pretty open to beginners, but also try to appeal to hardcore gamers too.

Brawl Stars was soft-launched recently, and has yet to be officially released on iOS or Android. Currently, Supercell is focused on ironing out any issues with the game, and this is what the latest …

Video shows the exact moment that the Lenovo Moto brand died

Last week, we told you that Lenovo has decided to pull off a 180-degree change and that the Motorola name, expected to be phased out with the use of the Lenovo brand, will instead be coming back stronger than ever. The Motorola executive responsible for these comments was Motorola’s chief marketing officer Jan Huckfeldt. Well, as luck would have it, Huckfeldt was given the job of introducing the Moto Z2 Play last week in Brazil.

During the introduction of the second-generation handset, you can see the Motorola brand and logo displayed prominently on a big screen placed on the stage …

Samsung announces the Z4, quite possibly 2017's most under-spec'd name brand phone

Following its appearance at the Wi-Fi Alliance for certification, the Samsung Z4 got its official announcement today. This is the latest smartphone to run the company’s proprietary Tizen OS. Different builds of Tizen power many of Sammy’s smart devices, including TV sets and smartwatches. It also runs on low-cost phones like the Z4 and its predecessors.

The Z4 is an entry-level smartphone for first-time users, which explains the ho-hum design and spec sheet. It’s a device meant to demonstrate the essential mobile experience at the lowest agreeable cost. Thus, the …