Apple iOS 11 now available for download, here's what's new and improved


Just as expected, Apple today started pushing iOS 11 to devices
around the world. The update is now officially available to download over the
air (OTA), thus you should start checking your iPhone, iPad, or iPod Touch to see if
you can get it in your region.

 

We already received iOS 11 on one of our iPhones, so we can show
you most of the new features and enhancements that it’s bringing – check them out in the screenshots
below! Weighing in at 1.9 GB, this is obviously a sizeable update, so you may
want to download it via Wi-Fi, instead of via a cellular network.

 

If you’re …


Morgan Stanley: Apple breaks law of economics as high price of iPhone X means higher sales

Common sense would have you believe that the high retail pricing of the Apple iPhone X will hold back sales of the tenth anniversary model. After all, the phone with 64GB of native storage is priced at $999. The 256GB model will cost you $1,149. Surprisingly, brokerage firm Morgan Stanley says that the higher prices will actually raise demand for the unit. According to the firm’s Apple analyst Katy Huberty, “Innovation-led price increases historically boost, rather than hinder, Apple demand.”

According to Huberty, Apple’s MO is to sell high quality, innovative products at premium prices. …

Apple and iOS 11 could revolutionize smartphone photography with a next-generation image file format

At this year’s WWDC, Apple introduced that it’s adopting two new standards-based formats for storing and processing images and video, called HEIF (High Efficiency Image File Format) and HEVC (High Efficiency Video Coding) respectively. Although the implications of both for the future iOS cannot be understated and merit their own research, today we will be focusing on the HEIF standard, which by the way is pronounced “Heef,” according to Apple, because we all know how obsessed people can be over the pronunciations of different file extensions (*cough* GIF *cough*). But …

Apple iPhone X's late shipping date eats into iPhone 8/8 Plus pre orders


Earlier today, we told you about a new report passed along to clients by KGI Securities. The report focused on pre-orders for the Apple Watch Series 3, and revealed that the version of the timepiece with cellular capabilities was accounting for as much as 90% of pre-orders instead of the 30% to 40% predicted by the brokerage firm. Another part of the report dealt with the Apple iPhone X and how its delayed November 3rd launch is actually having a negative impact on  pre-orders for the Apple iPhone 8 and the Apple iPhone 8 Plus.

In its report, KGI pointed out that traditionally, …

Huawei takes a jab at Apple for iPhone X Face ID fail, vows to deliver "real AI" phone next month

After releasing its P10 and P10 Plus flagships in the early months of this year, Huawei is preparing another high-profile smartphone announcement. On October 16th, the Chinese phone maker is set to unveil the new Mate 10 – a near bezel-less phablet that will be the first to feature the company’s latest Kirin 970 chipset.
Huawei’s marketing campaign for the device has been a bit peculiar, however. The firm has used every opportunity to taunt competing businesses. 
When Samsung announced the Galaxy …

Apple Store opens in Reno, Nevada after relocating; new Apple store 2.0 design is open and airy


You might remember a very old BlackBerry Storm commercial from 2008 that focused on the SurePress clickable keyboard that was supposed to make typing on the phone’s glass display more accurate. While the Storm user on screen was typing out the name of a city, the off-screen announcer was saying, “And lookee here…it’s typing Reno, Nevada instead of Rino Fertada or Emo Pinata.”

We bring that up because yesterday, Apple opened up its newest Apple Store in Reno, Nevada. Note that the store was not opened in Rino Fertada or even Emo Pinata. The new store opened in the Summit Reno Mall, …

T-Mobile matches its rivals, bumps data speeds on the Series 3 Apple Watch to 4G

T-Mobile CEO John Legere is more attuned to his customers’ wishes, hopes and desires than any other executive in the industry. So when T-Mobile subscribers complained that the Apple Watch Series 3 would be limited to data speeds of 512kbps (basically 3G), Legere looked into the matter. Today, the executive disseminated a tweet with good news for T-Mobile customers.

According to Legere, T-Mobile’s new Apple Watch plan will provide 4G LTE speeds for Apple Watch users at the same $10 per month rate that it was going to charge for 3G. Pre-orders for the Apple Watch Series 3 started yesterday …

You can now pre-order iPhone 8, iPhone 8 Plus and Apple Watch Series 3

Starting at 12:01am PT | 3:01am ET on September 15th, you can pre-order the brand new Apple iPhone 8, iPhone 8 Plus and the Apple Watch Series 3.
Pre-orders open at all major U.S. carriers: AT&T, Verizon Wireless, T-Mobile and Sprint, as well as at Best Buy and Amazon.
The new iPhone 8 and iPhone 8 Plus are available in a selection of three colors: silver, gold and space gray. They both come with more storage now as well: you have a 64GB base option and a 256GB model (as expected, neither supports microSD card …

Apple iPhone X's 5.8-inch screen is actually smaller than the 5.5-inch iPhone 8 Plus display

The Apple iPhone X has a 5.85-inch display, the iPhone 8 Plus has a 5.5-inch screen.
So… the iPhone X has a bigger screen, right?
Wrong!
What these display measurements do not take into account is the aspect ratio of the screen, and the iPhone X has a taller and narrower display with a 2.17:1 aspect ratio and a big cutout at the top, while the iPhone 8 Plus has a 16:9 screen. This is a crucial distinction because when you actually get to calculate the screen area, you will see some surprising …

Apple iPhone X: Here's the estimated production cost

It’s no secret that the iPhone X is one expensive phone to produce, but how much is Apple exactly paying? Chinese industry watchers have apparently investigated the matter, and have calculated the total cost of components present in Cupertino’s most advanced handset to date. 

The estimated production cost of the iPhone X is around $412.75. That’s about 59% cheaper than the $999 retail starting price for the 64GB model. 
Unsurprisingly, the most expensive part of the iPhone X is the Samsung-made 5.8-inch Super Retina …