Apple is seeking a price cut of nearly 10% for Samsung's OLED displays

Apple is reportedly seeking a price cut from Samsung on the price of OLED panels. Apple’s first device to sport an OLED display, the iPhone X, has so far seen much weaker demand than initially anticipated, which has forced Apple to cut orders by up to 50%. One of the main reasons behind this, unsurprisingly, is reportedly the high price of the smartphone.

Now, despite recent reports that claimed Apple’s next flagship devices would be even more expensive than the company’s current iPhone X, Apple appears to be negotiating a near-10% price cut with Samsung in the hope of cutting costs which, …


Samsung v. Apple patent infringement trial to resume next month

The patent infringement case that never ends will continue on May 14th when Samsung v. Apple is heard in U.S. District Court for the Northern District of California. Samsung originally was hit with a $1 billion+ judgment in 2012, and over the years that amount has been reduced to $548 million. Samsung continued to battle in court, taking it all the way to the Supreme Court back in 2015. The Korean tech giant argued that patent infringement damages shouldn’t be based on the total sales of a complete device, but only on the portion of those sales that can be attributed to the infringed part.

The …

Apple iPhone 8 and iPhone 8 Plus accounted for 44% of U.S. iPhone sales in Q1; iPhone X demand drops

The latest report from Consumer Intelligence Research Partners (CIRP) indicates that in the U.S. the Apple iPhone X is struggling to capture sales, while the iPhone 8 and iPhone 8 Plus have been picking up momentum. In the states, those three models made up 60% of iPhone sales during the calendar first quarter of 2018. The iPhone 8 and iPhone 8 Plus were responsible for 23% and 21% of Q1 sales, respectively. The combined 44% share of the two models is up from the 41% they had together in Q4 2017. The iPhone X accounted for 16% of iPhone sales in this year’s first quarter, down from the 20% of sales …

New Apple videos poke fun at Google Play Store, non-iPhone portrait photos

Apple just released two short videos aimed at convincing non-iOS users to switch to an iPhone. Of course, by non-iOS, we basically mean Android, since this is the only other smartphone platform that’s relevant right now.
The first new Apple video compares “your” app store to the App Store, poking fun at the former for being unsafe and possibly containing apps that figuratively blow up in your face. The video doesn’t mention Google’s Play Store, but, let’s be honest, this is the only non-Apple app sore that matters, and it’s obviously the focus of the video.  
Historically, …

Apple iPhone 5s might get iOS 12 according to WebKit test

The smart money expects that for the first time, the Apple iPhone 5s will not receive the next version of iOS this September. Last year, the cut-off model was the iPhone 5; any iPhone that was released after the iPhone 5 received iOS 11. With that in mind, one could come to the conclusion that the Apple iPhone 5s would be the cut-off model this year and iOS 12 will be made available to the iPhone 6 and later.

But thanks to the open source nature of WebKit, the browser engine used by Safari, we were able to find a page that mentions a test run in January that included an Apple iPhone 5s running …

Last Apple Watch pop-up store shuts next month

If you’re a Apple historian, a fan of the brand (yeah, okay, a fanboy) or a person who just has to know everything about everything, you might want to circle May 13th on your calendar. That is the date when the very last Apple Watch pop-up store closes for good. Even though the Apple Watch has become the number one selling timepiece on the planet, apparently it isn’t a good business to run a store that sells only Apple’s smartwatch.

The store that is shutting is located inside Tokyo’s tony Isetan department store, and was one of three such pop-up locations launched in the immediate …

The Apple iPhone X is "dead" says brokerage firm analyst

Yesterday, we told you that Apple chip supplier TSMC lowered its revenue forecast for the year, citing softer than expected sales of high-end smartphones. With that in mind, Mirabaud Securities analyst Neil Campling says that there is an oversupply of chips at TSMC which “has never been higher.” And he should know; Mirabaud has tracked TSMC’s inventory for over a decade.

With TSMC swimming in chips, and talk from suppliers about slowing shipments to Apple, Campling told clients in a note that “the iPhone X is dead.” He comes to that conclusion from the record inventory at TSMC, which …

WSJ: it's back to Samsung for Apple, as LG struggles with a 6.5" iPhone display

Apple is having a traumatic experience with the rumored 6.5″ iPhone Xs Plus displays, reports the Wall Street Journal, citing “people familiar with the matter.” The thing is, Apple is expecting for its most expensive 2018 phone to be a somewhat niche device that will represent only 20% of the new iPhones’ production this year, so Apple thought it could go to LG to supply its large flexible OLED panel, and diversify a bit from Samsung’s near-monopoly panel pricing.

LG, however, has reportedly hit production hiccups, and Apple has taken the rare step to make it come up with a third …

Apple receives patent to protect iPhone users' eyes from bright screens in dark rooms

Apple has received a patent that could help prevent iPhone users from suffering “luminescence shock.” This can happen when a handset is turned on in the dark and the display immediately is too bright for the surroundings. After a few seconds, the screen finds a more appropriate setting and tones down the brightness. But the user’s eyes have already been “shocked” by the bright display. Apple’s new patent, called “Luminescence Shock Avoidance in Display Devices,” would have an iPhone limit the brightness level of its screen when the device is activated in a dark environment.

How is this done? …

Apple chip supplier TSMC cuts 2018 revenue forecast citing weak high-end phone sales

Taiwan Semiconductor Manufacturing Co Ltd, most likely better known to you as TSMC, just announced a good news-bad news scenario. The company, which manufacturers chips for companies like Apple, NVIDIA and Qualcomm, reported a 2.5% increase in first quarter profit to the equivalent of $3.1 billion, which met analysts’ expectations. That happens to be the good news.

The bad news is that revenue for all of 2018 is likely to grow at the low end of the company’s previously disclosed 10% to 15% range. The reason, as explained by TSMC Co-Chief Executive C.C. Wei, is that the rebound in China’s …