Apple iPad Air advert

After Apple launch the new faster, smaller iPad Air, watch the company’s new advert for the device.


The thinner, lighter, more powerful iPad Air will feature a more advanced processor that the company hopes will unleash a new wave of applications, while the iPad Mini will be upgraded to use a ‘retina display’ that has been popular in iPhone and Apple laptops.

The new iPad Air will use the same 64-bit processor that is commonly used in desktop computers and which is now in the iPhone 5s. It is 20pc thinner and 40pc lighter than the existing iPad, which will be discontinued.

Starting at £399, the new iPad Air reaffirmed Apple’s ambition to capture the top end of an expanding market, rather than stoop to challenge the growing number of manufacturers.