Did you buy something on Black Friday? You’re not alone! Unsurprisingly, the biggest retail day of the year delivered its promised spoils for customers and companies with over $5 billion spent, according to analysis from Adobe.
According to Salesforce, digital sales rose 24 percent, with 60 percent of online traffic and 42 percent of sales coming from mobile devices.
The average Black Friday user spent $122, per Salesforce, and $135 according to Adobe. While the numbers are slightly different, it’s clear that digital is dominating and computers are slowly falling behind mobile internet devices. Read more…