Apple's new ads are a million miles from 'I'm a Mac and I'm a PC'


Clever and funny are out. Short and obvious are in.

Watching Apple’s new collection of Switch Ads, I was instantly nostalgic for the company’s iconic “I’m a Mac and I’m a PC” ads that introduced us to the wit and comic-timing of John Hodgman and lovable knowingness of Justin Long.

In those ads, they were affable counterparts in the computing spectrum. Hodgman personified the buttoned-down nature of the Windows PC industry and user—as well as every issue the pre-Windows 10 PC had—while Long was the cool Mac, impervious to Windows viruses and honestly concerned for the well-being of his beleaguered friend. Read more…

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Facebook's latest update aims to reduce links to spammy websites filled with ads

The almighty Facebook announced plans to limit linking to low-quality websites that could be considered spammy or sensational. The social network claims the changes will be introduced based on the community’s feedback and will be rollout out starting today on all platforms.

Upon the arrival of the update, Facebook users should see fewer posts and ads in News Feed that link to these so-called “low-quality web page experiences.” The update is meant to help reduce the level of monetization of these spammy websites.

Facebook claims that it reviewed hundreds of …

New ads for the Apple iPad Pro are released

Apple has released some new television ads for the Apple iPad Pro that continue to use the same format as its most recent spots for the tablet. For example, one ad shows a tweet that reads, “Laptap died halfway through the flight…#sigh #longnightahead. But as Mr. Voice Over announcer tells us, the battery on the iPad Pro stays charged all day making traveling a lot less painful.

The next spot features a tweet that states, “My laptop weighs five million tons.” While a bit of an exaggeration, Apple says that the iPad Pro weighs about one pound. But Apple is being tricky here, because only …

The Alcatel A30 is a $99 Android Nougat phone (or just $59 with Amazon ads)

Besides adding the Motorola Moto G5 Plus to its Prime Exclusive offer, Amazon today also started taking pre-orders for the Alcatel A30, a brand new smartphone that costs less than $100 and will be released on April 19.

Amazon Prime members can purchase the handset for just $59.99, but they’ll get Amazon offers and ads on the home screen. If you want to buy the Alcatel A30 without Amazon ads, you’ll have to pay $99.99 – that’s still not a bad price for what the device has to offer.

Running Android 7 Nougat, the Alcatel A30 sports a 5-inch display with 720 x 1280 pixels, and is powered …

The Google Assistant has turned into a virtual salesman with the introduction of ads

It’s something that was bound to happen sooner or later. Google is the king when it comes to online advertisements, and it’s one of the largest sources of revenue for the company as a whole. Ads are what allow entities such as Google to exist, so I suppose it should only make sense that they appear to have made their way over to the Google Assistant.

Between multiple users on Reddit and a video on Twitter from Bryson Meunier, we have solid evidence that Google is now running an ad for the new Beauty and the Beast remake when you ask the Google Assistant “what’s my day like?” …

'The Americans' lucks out with its ads in the New York Times


After Russia re-entered the news, The Americans knew its fifth season would be relevant. But nobody could’ve known just how relevant it would actually be. 

Days before the show—which follows two Soviet spies living deep undercover near Washington, D.C. in the 1980s—returns for its new season on FX, the series got some prime ad placement on the New York Times website. 

well that’s one way to take out an ad

— Ross Neumann (@rossneumann) March 3, 2017

FX took out major advertising for the show just as news broke that Attorney General Jeff Sessions met with a Russian ambassador, lied about it during his confirmation hearings, and would recuse himself from any inquiry into Russia’s attempts to influence the 2016 U.S. election. Twitter users noticed the fortuitous timing.  Read more…

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Apple releases two more ads for the iPad Pro

Last month, Apple released four commercials about the Apple iPad Pro. Each ad was centered on a real-life tweet that had the profile picture changed for obvious reasons. The solution for each problem mentioned in each tweet is the Apple iPad Pro. The features noted include support for Microsoft Word,  LTE connectivity and the iPad Pro’s proclivity not to catch any viruses.  Today, Apple released two more ads in the series.

One spot opens with a sleepy student in class. She tweets, “My math notes are a mess since I’m half asleep.” The answer is the Apple iPad Pro combined with the …

New pair of Apple ads portray the iPhone 7 Plus' 'Portrait mode'

Apple and advertising goes together like peanut butter and jelly, so it’s no surprising that the Cupertino gang has masterminded a new pair of ads. They are focused on the iPhone 7 Plus’ coveted ‘Portrait Mode’ feature, which blurs the background to come up with that “professional photo” look at zero manual effort involved.

Seeing the feature in practice and the results it’s capable of producing is enough of an advertisement by itself, hence the ads are entirely about that. They follow up on another pair of ads which Apple outed earlier in February. The 15-second works are available for …

T-Mobile releases two risque but hilarious ads you must see "if you're into that sort of thing" (UPDATE)

Whoa! We know that T-Mobile CEO John Legere is irreverent, but the carrier’s two new ads might have set new bars for the industry. One of the spots, featuring Snoop and Martha (and we don’t mean Snoopy and Martha Washington) makes plenty of references to Snoop’s well known love of weed. In the kitchen is Martha while Snoop is laying back in a couch in an adjacent room. Let’s just say that he appears to be a bit wasted.

Martha starts talking about T-Mobile One and the unlimited data subscribers receive without paying fees and taxes. Snoop answers that it is “all that and a bag of…” But …

T-Mobile, Sprint to run ads during Super Bowl 51

Lost in the shuffle during the week was a brief announcement made by T-Mobile CEO John Legere on his Twitter account. It turns out that T-Mobile will shell out the big bucks to advertise during next week’s Super Bowl game between New England and Atlanta. Last year, the carrier’s Super Bowl ads starred Drake. For the 2014 game, you might recall that Tim Tebow (obviously the first name that comes to mind when you think smartphones) was the focus of the carrier’s spots.

Fox is charging between $5 million and $5.5 million for a 30-second ad. Considering that approximately 115 million will be …