New pair of Apple ads portray the iPhone 7 Plus' 'Portrait mode'

Apple and advertising goes together like peanut butter and jelly, so it’s no surprising that the Cupertino gang has masterminded a new pair of ads. They are focused on the iPhone 7 Plus’ coveted ‘Portrait Mode’ feature, which blurs the background to come up with that “professional photo” look at zero manual effort involved.

Seeing the feature in practice and the results it’s capable of producing is enough of an advertisement by itself, hence the ads are entirely about that. They follow up on another pair of ads which Apple outed earlier in February. The 15-second works are available for …


T-Mobile releases two risque but hilarious ads you must see "if you're into that sort of thing" (UPDATE)

Whoa! We know that T-Mobile CEO John Legere is irreverent, but the carrier’s two new ads might have set new bars for the industry. One of the spots, featuring Snoop and Martha (and we don’t mean Snoopy and Martha Washington) makes plenty of references to Snoop’s well known love of weed. In the kitchen is Martha while Snoop is laying back in a couch in an adjacent room. Let’s just say that he appears to be a bit wasted.

Martha starts talking about T-Mobile One and the unlimited data subscribers receive without paying fees and taxes. Snoop answers that it is “all that and a bag of…” But …

T-Mobile, Sprint to run ads during Super Bowl 51

Lost in the shuffle during the week was a brief announcement made by T-Mobile CEO John Legere on his Twitter account. It turns out that T-Mobile will shell out the big bucks to advertise during next week’s Super Bowl game between New England and Atlanta. Last year, the carrier’s Super Bowl ads starred Drake. For the 2014 game, you might recall that Tim Tebow (obviously the first name that comes to mind when you think smartphones) was the focus of the carrier’s spots.

Fox is charging between $5 million and $5.5 million for a 30-second ad. Considering that approximately 115 million will be …

Instagram Stories has more than 150 million daily users, new update introduces ads

Since its launch back in August, Instagram Stories has grown considerably, as Instagram announced the application has now more than 150 million daily users. That many users in just five months is a great achievement, one that will most likely become even great in the coming months.

Along with the announcement that Instagram Stories has more than 150 million daily users, the company also confirmed a couple of new features that will be available in the coming weeks.

For example, the Instagram Business Tools will offer users insights on stories. Businesses converted to a business profile …

Microsoft Lumia 640 U.S.A ads star Cortana

The Microsoft Lumia 640 launched in the U.S. today and is now available from Cricket for $129.99. That price is for the whole kit and kaboodle. The phone is expected to soon be available at AT&T and T-Mobile. With the handset now available in the states, Microsoft has produced a series of four 15 second ads for the device that not only feature the Lumia 640, but also star Windows Phone personal assistant Cortana.

One ad shows how Cortana can give you a timely reminder so that you don’t look foolish in front of investors looking to fund your start-up company. Another spot shows what could happen without Cortana giving a reminder to a forgetful husband. The virtual voice activated personal assistant can also make sure that there is cake for your kid’s birthday party so that she doesn’t have to blow out candles on an oven-cooked ham. Cortana says that she will nudge you about picking up a birthday cake when you go past any bakery. The last ad features a late arriving weatherman showing the effects of rushing in to work late, something that would not have happened had Cortana given him an update about the traffic on the roads he takes to the studio.

Nokia-Lumia-640-Cortana-ADS

The Nokia Lumia 640 features a 5-inch LCD screen with a resolution of 720 x 1280. That works out to a pixel density of 294ppi. The Snapdragon 400 SoC is inside featuring a quad-core 1.2GHz CPU and the Adreno 305 GPU handling graphics. 1GB of RAM is inside with 8GB of native storage. Those requiring additional memory can turn to the 128GB capacity microSD slot. An 8MP camera is on back (with an aperture of f/2.2) and a .9MP camera is on front. A 2500mAh battery keeps the lights on.

Besides the Lumia 640, AT&T plans on offering the Microsoft Lumia XL. The latter features a larger 5.7-inch screen; but thanks to the same HD resolution, the pixel density is lowered to 259ppi. The same Snapdragon 400 chipset is on board. Besides the screen, among the major differences is the 13MP rear camera with an aperture of f/2.0. This should allow you to capture quality pictures even under low-light conditions. There will also be a 5MP snapper adorning the front of the phone. With the larger screen comes a larger 3000mAh battery.