Latest Apple iPhone 8 Plus ad shows off Portrait Lighting feature

The latest television commercial for the Apple iPhone 8 Plus features the company’s new Portrait Lighting feature. From Studio Light, which shines light on the subject’s face without creating shadows, to Stage Light, which isolates the subject by dissolving the background into a sea of black, Portrait Lighting is available on the Apple iPhone 8 Plus (and the iPhone X when that model is released in November). In addition to Studio and Stage Light, Contour Light uses deeper shadows to highlight the edges of the face and creates more contrast. And Stage Light Mono removes the background, replacing …


Ad watchdog group tells T-Mobile to stop calling its 4G LTE network faster than Verizon's

Both T-Mobile and Verizon have made claims in their ads that their 4G LTE network is the fastest in the U.S. Both can’t be right. So when T-Mobile said in an advertisement last year that its LTE pipeline was faster than Verizon’s LTE network, Big Red filed a complaint with the National Advertising Division. Part of the Better Business Bureau, the NAD reviews national ads for truthfulness. After reviewing the situation, the NAD ruled that T-Mobile should stop claiming that it has the fastest 4G LTE network.

For its part, T-Mobile relied on crowd-sourced data compiled by apps offered …

Check out Apple's new ad for the iPhone 8 and iPhone 8 Plus, but don't miss the fine print

Apple’s latest ad for the iPhone 8 and iPhone 8 Plus is interesting if you keep your eyes on the fine print at the bottom of the screen. For example, the commercial shows the new 4.7-inch and 5.5-inch versions of the iPhone getting splashed by water. In fine print on the bottom of the screen, Apple reminds you that liquid damage is not covered under the warranty for either phone. We also get to see the two handsets charging wirelessly on an AirPower mat. And while any wireless charger using the Qi platform will currently work, the ad tells us that the AirPower mat and software will be available …

Television ad for the Samsung Galaxy Note 8 is about a phablet-based relationship

On Friday, the Samsung Galaxy Note 8 was officially launched in many countries, including the U.S. and Canada. At the same time, Samsung released a television commercial for the latest version of its high-end phablet. The ad is all about watching the Galaxy Note 8, its Live Message feature, and the S Pen digital writing instrument help a burgeoning relationship grow. From the first Live Message sent by a girl to a guy sitting right across from her at a party, we see the two communicating back and forth using their Galaxy Note 8 handsets. As the commercial progresses, we can feel the bond …

Watch the first ad for the Apple iPhone X right here

Earlier today, we showed you the official new product videos for the Apple iPhone 8, Apple iPhone 8s, Apple iPhone X and the Apple Watch Series 3. All four are narrated by Jony Ive in his inimitable fashion. Now, this morning, we can show you the first television commercial for the tenth anniversary iPhone. Running for approximately 70 seconds, the ad is called “Meet iPhone X.”

Not only is the lack of a home button mentioned, the ad also shows the swipe up gesture that takes users of the phone to the home screen no matter where they are in the iOS 11 eco-system. New features include …

Google Home will now work with the free ad supported tier of Spotify


The Amazon Echo gets much of the attention when we talk about smart speakers, which is no surprise given its 70% market share. In second place with a market share that exceeds 20% is the Google Home. While the Echo is powered by Alexa, the surprise breakout star of 2017, Google Assistant is found on the Google Home. These market share figures are bound to change when Microsoft’s Invoke and Apple’s HomePod are launched later this year.

While previously Google Home could access playlists and stream music for subscribers to Spotify’s paid Premium service, those using Spotify’s free ad supported …

Stop whatever you're doing and check out OnePlus 5's Lake Blood gory and fun video ad

Pennywise will be terrorizing a new generation of the Losers’ Club come September and we’d be treated to a rather unexpected follow-up to the gory story of the Jigsaw killer, but the list of horror-y flicks just grew as OnePlus joined the fray.

As much as we’d love to throw $10 on tickets for a OnePlus-produced horror movie with Emily Ratajkowski cast as the lead antagonist, hacking her way through a pack of sophomore college students with a rusted hatchet, we will have to settle for the short but rather amusing and self-aware video ad for the OnePlus …

Samsung's first video ad for DeX is up: showcases Galaxy S8's potential in mobile productivity

With the Galaxy S8, Samsung released a brand-new DeX station — a dock for your phone, which can connect to a monitor, a keyboard, and mouse and give you a quasi-desktop productivity. The marketing tagline for it is “Leave you laptop behind”, but let’s be honest — it depends on what type of work you are planning to do.

But that’s not to say that DeX is entirely useless. Samsung has finally decided to shine a spotlight on this rather useful Galaxy S8 feature with a nicely-made video ad for it. The clip shows a journalist who travels to a faraway place to report on… …

Apple's latest iPhone ad is a masterful and touching work of art

If there is one thing Apple wants you to know about what it is as a company, that would certainly be different.
The company often points out that it is intensely focused on making great products, but there is one other aspect of Apple that makes it unique: the fact that it stands on the intersection between technology and the liberal arts much more than any other phone maker.
And it proves it time and time again.
Take this latest commercial for the Memories feature on iOS. Memories automatically …

Check out the last few seconds of a OnePlus 5 television ad

With the OnePlus 5 due to be introduced on Tuesday during a live streaming feed, and then launched via a flash sale a couple of days later, Amazon India has started advertising the latest flagship killer on television. The last few seconds of a commercial for the device were recorded directly off of a television, which explains the poor quality of the clip. Thanks to the use of sub-titles, we have an idea about what is being said during the spot, which is in rotation on Indian television.

The ad apparently shows a man looking at the OnePlus 5 box, which is off camera and is possibly …