You may remember the great tech crisis of 2014: Email was broken! We were getting so overwhelmed by the deluge of messages flooding our inboxes that we were missing more of the important ones. Our inboxes had evolved from helpful, at-times-cheery (“You’ve got mail!”) tools into overstuffed lockers of digital dread.
I’m not talking about about spam, either. That problem was more or less solved in the late 2000s with better filtering. But as email evolved to become the primary method of “asynchronous messaging” — basically, messages you can get to later — it began to include every newsletter, deal offer, message, bank statement, receipt, and notification that we, in some way, asked for. Read more…