Jony Ive is dismissive of the Apple iPhone 7, Apple iPhone 7 Plus design

What does it mean when a chef dismisses the taste of his own food? We’d say it would be similar to what Apple’s design guru Jony Ive thinks about his own work on the 2016 Apple iPhone 7 and Apple iPhone 7 Plus. During an interview with Smithsonian Magazine, which you’re not going to find on your local Seven-Eleven magazine rack, the executive had a rather dismissive comment about last year’s iPhone model. “It now seems to me a rather disconnected component housed in an enclosure,” Ive stated.

Of course, this comment must be weighed against the beauty of the Apple iPhone X, which was just …



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