Fitbit is probably the company that suffered the most from Apple’s entry into the smartwatch market with the Apple Watch. The Apple Watch ate into Fitbit’s revenues and the company tried to counter it in fall of last year with a distinct smartwatch of its own, the rugged-looking Fitbit Ionic.
But now, Fitbit seems to have decided that the best way to beat Apple is to… copy it.
The newly unveiled Fitbit Versa looks a lot like the Apple smartwatch, except that it lacks the spinning digital crown. Instead of the rugged look and sharp corners …
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