When you go to Microsoft’s Chinese web store, you’d probably expect to see a lot of hànzì and the same stuff Microsoft sells in every other store across the globe. Hehe! Hold right there. At this point, MS is bitterly aware that it has a brighter future as an Android reseller than a Windows Phone maker. Which explains why it’s selling the Galaxy S8 and S8+ in the USA, and the Xiaomi Mi 5s in China. There’s not a single Windows Phone smartphone in the Chinese store.
Believing in the power of added value to convince people that it’s not merely selling what it knows …