Who is Buffy? I think many Americans are not unfamiliar with this name. From 1997, this TV series “Buffy the Vampire Slayer” swept whole United States. At that time, almost everyone knows a girl named Buffy and she is a vampire slayer.
But now, can you believe that a new called Buffy has born? Yes, this new phone is produced by Facebook and HTC.
It is said this mobile program uses a customized version of the Android mobile operating system, and make a deep integration on Facebook. At the same time, this mobile phone will support HTML5.
Actually, in order to enter the smart phone industry, Facebook has been thinking about for several years, until recently, Facebook has tapped Taiwanese cellphone maker HTC to build a smart phone that has the social network integrated at the core of its being.
Why does Facebook choose HTC? Facebook once choose other potential hardware partner — Korea’s Samsung. Now, after a long time consideration, Facebook make this decision, of course, this also means the products themselves are still a ways from hitting the market, potentially as long as 12 to 18 months.
Facebook had previously said that its mobile goals were not about a Facebook phone but about Facebook phones, as the company wants to be integrated across as many devices as possible.
Some sources told us that Buffy has been an ongoing area of concern at the social networking giant for the past two years, although Facebook has changed its scope and leadership. Now this time, for this mobile phone project is led by Bret Taylor, the CEO of Facebook.
A spokesman of Facebook declined to comment directly, but still said that their mobile strategy is very simple! they believe that all mobile devices will be through deep integration with social networks better and they are working with the entire mobile industry cooperation, including operators, hardware manufacturers, operating system vendors and application developers in the hope that more people around the world to provide better social experience. “
Mobile services is still crucial for the future development of Facebook, and directly into the phone business and challenge existing business, it may be important to the company. Facebook said the company has 350 million active mobile users and 475 global mobile operators to establish a cooperative. While Facebook has become almost all smart phones in one of the most popular application, but the company is still only play a supporting role.
Apple has always been strict control to the mobile payment applications impose on iOS platform, and establish a partnership with Twitter. Google is Facebook’s direct competitor, and work to integrate its various products in their own Google and social network. So Buffy ‘s market challenge is also serious.
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