HTC is one of the supreme makers of cellphones on the globe and it is one of the leading Taiwanese companies. We can say that it is a true Asian Tiger when it comes to economic performances.
This company started out this year in force but new statistics reveal that things do not look too great for the organization. The beginning of April marked a issue about the new statistical data on the profits of the organization. The earnings dropped sharply in the first part of the year so they are 70% lower when compared with the last quarter of 2011. It is true that the company has invested a lot in its modern range of cellphones. Things could get much better in the second part of the year when all the new models of the company will be on the market. If 1 or 2 models become mobile phone deals in the market, the problems for HTC could fade away.
Hopes are high regarding the new android phone called HTC One X. This is the crown jewel of the business for this year and a lot of energy was put in the growth and development of this model. The rivalry is big on the market and the model has to take on all kinds of other designs from Apple, Samsung and Nokia.
In my view, HTC should focus on the promoting part of their business. They already have got a solid cellphone range and they only need to be promoted well in order to make profits. The new versions need an active and aggressive marketing campaign and cash should flow with ease.
The monetary department of HTC must look into making an economic plan for the coming many weeks in which they should consist of a large sum for adverts. Marketing is the key when promoting brand new items.
Complications could persist if HTC does not manage to enhance its liquidity. Presently the company has put a lot of money in different assets and if it cannot pay its financial obligations in time, they could suffer a lot. We could even see a solvency problem in the coming months. HTC is now on the edge and the stakeholders must show their interests in turning the company to large profits. Currently the problems are not too big, but there are signs of economic problems in the horizon. HTC requires to plan carefully the next few months and all things will be great for the future.
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