Apple's retail chief says Apple Stores won't upsell the iPhone X to customers


Imagine this scenario. You walk into the Apple Store near you sometime in 2018 and the location has a number of Apple iPhone X units running on one of the tables. But you walk right past the premium tenth anniversary model and pick up the Apple iPhone 8 because that is the model you want. And just as you are ready to pay for the device, a member of the Apple Store team starts to upsell you on the iPhone X. It has an OLED screen, a larger battery, and of course it features Face ID. And that edge-to-edge display is gorgeous. Before you know it, your $699 purchase has turned into a budget busting …


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