Apple's gross margin on HomePod sales lags behind its rivals' figures

According to a report published by Bloomberg on Wednesday, Apple’s HomePod smart speaker is providing Apple with a 38% gross margin with its price of $349.  Analysts at TechInsights say that Apple is spending $216 to produce each HomePod unit and is making $133 in gross profit on each sale. That means that Apple’s gross margin lags behind rivals Amazon and Google, producers of the Echo and Home line of smart speakers, respectively.

Amazon, which created the smart speaker category with the first widespread rollout of the Amazon Echo in 2015, has a 56% gross margin on its Echo devices. …


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